As the brand can very well stand on its own by showcasing its current technology, the management decision of not doing so works well (which is as a direct comparison to its prime rivals).įilm – the brand takes pride of showing its vehicles on short films, creating a unique persona for their models. Related Other German Car Make Mercedes-BenzĪnd BMW proves how great their models are by the creative use of marketing themselves. Its beginnings can be considered as a conundrum, for the company originally was created to make aircraft engine parts! Then again, perhaps the background on engineering feats and fast-forward technology of making things fly applies as well to land-based vehicles – it’s a marriage made in heaven, which can be seen in the company’s production of cars sporting the classy blue, black and white circular logo of theirs. The brand itself is a status symbol that would equate its owners as hitting it big in life – justly and rightly so, for the company takes pride of its high German automobile technology. Bayerische Motoren Werke AG, or popularly just called as BMW worldwide, has got to be one of the most iconic car manufacturers in history.
